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Here’s an excellent book looking at the rise of consumer-minded ministries and comparing them with the Bible, offering us a better look at the biblical design for delivering meaningful, life-changing ministry.

Mark Dever says of this book:
“This book tackles current, thorny issues with both criticism and grace …. This is the best, most thorough treatment of these topics that I’ve read. In fact, it’s the book many of us have been waiting for. I couldn’t put it down.”

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We live in a fast-food nation, where the service is efficient, the products are peer-tested, and size is king. And this consumer-driven approach is seeping into the church.

Across the country, churches are creating entertaining, pop culture-savvy services that feel more market-driven than ministry. On the menu? A proven blend of dynamic music, high-tech dazzle, and topical teachings. And just like any successful product, churches are launching campuses that build on their brand, and they can even improve their branding online with the use of a digital marketing agency that are experts in building a brand online.

But is the franchised church of today leading to the disenfranchised believers of tomorrow? Though thousands flock to these services, how many lives are truly being changed? Have we traded real truth for relevancy?

Franchising McChurch takes an honest look at the rise of consumer-minded ministries. Authors Thomas White and John Yeats tackle a spiritual shift that is raising provocative issues such as:

-The blurry line between entertainment and evangelism
-A marketing approach to ministry
-The warped yardstick for measuring church success
-Feel-good messages that avoid tough truths

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Candid and compelling, Franchising McChurch calls us back to the heart of Christ’s church, and shares the Biblical design for delivering meaningful, life-changing ministry in a fast-food world.